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Why are marketing automation platforms getting so much VC funding?
Since HubSpot's founding in 2006, marketing automation platforms — software that aims to automate specific touch-points of the customer acquisition and retention processes — have evolved into ubiquitous enterprise tools, employed by marketing ...
We need to talk about marketing: The Annual 2016 is out now
Our final print issue of 2016 is The Annual. As usual, it's a shiny, glossy end to the year. This issue features the AdNews Photo Essay – a collection of insights and thoughts from 12 of Australia's top marketers from brands including ANZ Bank, Diageo ...
The Canberra Times
VisitCanberra's 'hipster' marketing for Tigerair's new Melbourne to ...
The Canberra Times
It's all about good food, hiking and coffee in a new series of advertisements encouraging Melbourne residents to take advantage of cheap flights to visit and ...
How Holiday Marketing Uses Christmas Feels To Get You Buying
The holiday season means something different for marketers than it does for everyone else. It still represents love, generosity and sentimental sharing. But there is an emphasis on understanding how these festive feelings translate to consumer buying ...
Coke's sneaky new marketing trick
The push comes as Coke faces growing competition in the beverage aisle, as well as criticism over its marketing of sugary drinks. US sales volume for regular Coke is down 14 per cent over the past decade, according to the industry tracker Beverage ...
Building Your Consulting Practice Through Inbound Marketing
Into this world comes a new solution—inbound marketing—which turns out to be based on some tried-and-true principles. “The challenge is there's this thing called spam, and we have developed spam filters to fight back.,” says Green. “Some of those ...
Predictions: 17 digital marketing trends for 2017
CMO wanted to know: What should marketers focus on to improve their digital marketing prowess in 2017? What big milestones and game changers for digital marketers in 2016 will shape 2017? What will be the biggest drivers of digital transformation?
Paddle Pop ad pulled for 'irresponsible' marketing to kids - AdNews
Unilever has been forced to remove an ad for one of its Paddle Pop products after it was found to promote “unhealthy” foods to children.
Marketers and agencies are 'lazy' on diversity - Scott Nowell
One of the nation's leading creatives says Australian advertising lacks cultural diversity because marketers and ad agencies are often too lazy or safe to challenge the status quo. Scott Nowell, co-founder and ECD of The Monkeys, believes the lack of ...
BHP Billiton's Singapore marketing hub under ATO spotlight
The company is adamant the price is the same as if the two parties were unrelated and says the Singapore mark-up is “consistent with what our marketing businesses charge third parties to market their commodities and equally what we expect we would have ...
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