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How To Maximize ROI From Your Content Marketing Efforts This Quarter
Content marketing is one of the highest-ROI marketing strategies you can use, coming in 4th overall out of 10 marketing strategies in a recent survey. This is, in large part, because of its unique long-term compounding effects. Whereas traditional ...
7 ways to cut costs on your content marketing strategy without sacrificing quality
Content Marketing: 6 Things You Are Doing Wrong
What Must Your B2B Firm Do to Improve Its Digital Marketing Prospects?
Marketing is just as important for B2B companies as it is for B2C companies. The digital marketing world has changed many things, but what it hasn't changed is the need to build strong relationships with your customers. The five main digital marketing ...
Blurred Lines: Integrated PR and Content Marketing Amplify Your Business Goals
Report: Organisational silos and culture inhibiting data-driven marketing
According to a new survey of global marketing leaders produced by the CMO Council in partnership with SAP Hybris, entitled Context, Commerce and Customer: Best Practices to Exceed Expectations, 55 per cent of respondents are actively working on ...
Trolls Trailer Is Sparkles, Cynicism And Clever Marketing
The trailer for Dreamworks Animation's Trolls was released online two days ago, and it offers an interesting insight on how to create a story with mass audience appeal from a line of toys which generally appealed to a single demographic — little girls ...
Under Armour leads Olympic marketing shake-up after 'rule 40' changes
The scene previewed the kind of marketing to expect during this summer's games, with companies operating under newly liberalized sponsorship rules - enacted after years of lobbying by athletes and their agents. Under Armour won't pay the USOC or the ...
Heineken pushes experiential marketing
Global beer brand Heineken is investing more in experiential activities locally, in a bid to bring its tagline to life and to get consumers engaging on a physical level with its brand message. To do this, it has just launched the next iteration of its ...
How The Marketing Of Clinical Trials Saves Lives
I know the hyperbole police will be all over me for the title but bear with me and read on before coming to any hyperbolic conclusions. Retailers like Target are marketing to the public, reminding us that we need more soap or that our children should ...
GE's massive Rio Olympics marketing drive
Chris Katsuleres, director of Olympic marketing and sales for GE, concedes the company is a not a traditional sports sponsorship brand. “We're an industrial company. So why the Olympics for GE?” he asks. “There's a lot of infrastructure requirements ...
Going For Olympic Gold In Digital Marketing
5 Indispensable Strategies To Bolster Your Marketing Campaign
It's no secret that running an e-commerce website or business can be troublesome at the best of times. If your business is lacking — whether it be in sales, website visits or conversions — boosting your marketing activity can help to inject life back ...
3 doable steps toward always-on, always-relevant marketing
This Startup Helps Marketers Optimize Mobile Outreach
The Series C infusion was led by Battery Ventures, an early backer of breakthrough marketing software companies including Marketo (which is being bought by Vista Equity for about $1.8 billion), ExactTarget (acquired by Salesforce in 2013 for $2.5 ...
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